MrBeast and the Law of Assumption: How He Manifested a YouTube Empire

The Universe Unveiled is a manifestation and mystical education platform for seekers, creators, and visionaries ready to reprogram their subconscious mind and align with universal law. In this post, we explore how MrBeast’s creative content strategies surprisingly reflect Neville Goddard’s Law of Assumption—showcasing how belief in a desired outcome drives real-world results. Whether you're inspired by his YouTube empire or Neville’s spiritual wisdom, this hybrid analysis reveals how assumption powers both viral success and conscious creation.

"In the quiet of his mind, the future felt as vivid as the past." — Unknown

In the world of YouTube—where algorithms reign and trends come and go—one creator rose to unparalleled heights by wielding more than just clickbait and luck. MrBeast (Jimmy Donaldson) transformed from a small-town dreamer into the king of online content, amassing a digital empire that captivates hundreds of millions. To his fans, he’s the generous mastermind of outrageous challenges and philanthropic feats. To manifestors, his journey reveals something deeper: the power of assumption and unwavering belief. This is the most comprehensive look at MrBeast’s rise through the mystical yet grounded lens of the Law of Assumption. Let’s dive into the story of how an ordinary teenager assumed an extraordinary future – and then lived it into reality.

The Vision: From 9,000 Subscribers to an Unshakable Dream

In 2015, an 17-year-old Jimmy Donaldson had only about 9,000 YouTube subscribers to his name. By any external measure, he was just another small creator in a vast sea of YouTubers. But MrBeast’s inner world told a different story. In that year, he recorded a video titled “Hi Me in 5 Years,” addressed to his future self. In it, the teenager calmly predicted – no, expected – that by 2020 he would have 1,000,000 subscribers. This bold declaration wasn’t based on current evidence (his channel was tiny at the time); it was an act of pure faith in his vision.

🎥 Watch MrBeast Speak to His Future Self — Before the World Knew His Name. This is where it all began. The quiet power of assumption, captured on camera.

Did he manifest it? You decide.👇

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To skeptics, such a claim might have sounded delusional or arrogant. But in manifestation terms, MrBeast was practicing the Law of Assumption. He was assuming the feeling of his wish fulfilled – confidently claiming a future reality as if it were inevitable. As Neville Goddard taught, “Imagine your ideal and feel yourself to be it, and it shall crystallize into form.” Jimmy did exactly that. He spoke to his future million-subscriber self as if it were a done deal, embedding that intention into the fabric of the universe.

Reality, as it often does, rose to meet the vibration of a strong assumption. Five years later, in 2020, MrBeast didn’t just hit one million subscribers – he hit 50 million. He overshot his own dream by 50x, as if the universe responded with, “Dream bigger, kid.” Today, with over 410 million combined subscribers across his channels (the most of any YouTuber), MrBeast’s initial vision seems quaint. But it was that original seed of intention that started it all. He saw this success in his mind long before others could see it on a screen.

Crucially, MrBeast didn’t merely make a wish; he embodied it. He often talked as though massive success was certain. Fans recall him casually saying things like “the future and the past feel identically real” in his mind – meaning his mental vision of future success felt as real as any memory. This blurring of future and present is manifestation gold. By making his future vision feel real, he was aligning with the state of already being a top YouTuber. In other words, he knew where he was headed with such clarity that it felt less like a hope and more like a spoiler.

And spoiler alert: he was right.

Living from the End: Early Sacrifices and Unwavering Belief

How does a young man in rural North Carolina pursue a seemingly impossible YouTube dream? By living from the end – behaving as if the outcome was assured, and arranging his life in total commitment to that outcome. In late 2016, Jimmy made a dramatic leap of faith: he dropped out of college after just two weeks to do YouTube full-time. This was well before any fame or fortune; he had around 30,000 subscribers and negligible income. It was, by conventional standards, a risky, even reckless move. Family and friends were concerned. In fact, his own mother disapproved so strongly that she made him move out of the family home when he quit school. At 18, Jimmy found himself essentially on his own, with no college, no parental support – only a burning belief that his YouTube vision was worth everything.

This is what manifestors call faith in the unseen. Rather than hedging his bets with a “safe” backup plan, MrBeast went all in on his assumed reality. He behaved like a successful YouTuber before the world rewarded him as one. While friends went to classes or parties, Jimmy spent 12-15 hour days obsessively working on YouTube content (a work ethic he says “I live and breathe… until I die”). He later described this period: “I woke up, I studied YouTube, I studied videos, I studied film-making, I went to bed and that was my life.”. In manifestation terms, he was aligning his actions with his assumption. His identity had already shifted to “full-time creator,” so his daily routine followed suit.

This level of conviction can look crazy to outsiders. In hindsight, a famous MrBeast quote rings true: “You’re crazy until you’re successful.” He endured those early “crazy” years with an almost stubborn optimism. This is living from the end: he internally lived in the reality where his channel was huge, which gave him the fuel to keep going even when external results were minimal. Every fiber of his being was directed toward the end goal. It wasn’t if success comes – it was when.

Living from the end also meant refusing to entertain defeat. Challenges that might break others (like seeing almost no growth despite years of effort) didn’t sway him. By the time his channel truly started taking off, those who doubted him could only marvel. It’s as if he knew success was guaranteed – and so he persisted until the 3D world caught up with his 5D vision.

MrBeast himself once put it simply: “I want to be the biggest channel on YouTube and to continue making content my fans love.” – said long before he actually hit #1. That want was more than a wish; it was a declaration of destiny. By consistently affirming and acting in alignment with that destiny, he manifested the exact reality he had assumed.

Obsessive Focus: When Assumption Meets Action

If the Law of Assumption provided the blueprint for MrBeast’s success, massive action was the hammer and nails. Here’s where MrBeast’s story exemplifies a truth of manifestation: assuming success isn’t about daydreaming on the couch – it’s about inspired action. And Jimmy’s actions were nothing short of legendary.

Once freed from school and other expectations, he entered what can only be described as a monk-like immersion in his craft. Together with a few fellow small YouTubers, he spent upwards of 5 years intensely analyzing YouTube’s algorithm and studying viral content. As he recalls of that period, “There’s a five-year point in my life where I was just relentlessly, unhealthily obsessed with studying virality… I woke up… and just sat on my computer all day studying sht nonstop with [other YouTubers].”*. This almost manic focus was driven by a clear inner knowing: if he could master the game, his success was just a matter of time.

This is a key point for manifestors: Assumption + Alignment. MrBeast assumed he would be the top creator, and he aligned everything in his life to match that assumption. He treated YouTube like both art and science—learning, experimenting, honing his skills. It took him 137 videos just to reach his first 1,000 subscribers, and about 100 more videos to reach the next thousand. That’s a lot of content with little reward. Most people would have given up or drastically changed course. Jimmy didn’t. Persistence became his superpower.

In those early videos, you can see the progression: he gradually improved each one, as if iterating toward the reality he envisioned. He later advised other creators, “Make 100 videos and improve one thing each video.” – reflecting his own grind. What kept him going was not external validation (views, money, fame – there was little at first), but that internal fire. He had assumed the identity of a world-class YouTuber; therefore, every challenge or slow growth phase was just part of the unseen “bridge of incidents” leading to his inevitable success.

Even MrBeast’s friends and lifestyle were consciously chosen to support his goal. He has said, “All my friends revolve around work.” Rather than surround himself with doubters or distractions, he built a circle of like-minded creators who geeked out on YouTube strategy. This is akin to curating your mental diet and environment to stay in alignment with your desire. Jimmy normalized success in his mind by constantly talking about big ideas with his crew. Together they spoke the language of virality, brainstormed crazy video ideas, and kept each other accountable. It’s much easier to assume the feeling of success when your daily conversations reinforce that reality.

By the time MrBeast finally had a breakout moment – in January 2017, one of his stunt videos “counting to 100,000” went viral – he was ready. Many people experience a lucky break and squander it due to lack of preparation or mindset. Not Jimmy. He had been preparing for that moment for years in his imagination and actions. Once that video gained millions of views, he reinvested everything into even bigger projects. It’s as if the universe said, “Okay, you’ve proven your commitment. Here’s your shot,” and he ran with it at full speed.

That viral counting video (a 40-hour endurance feat edited down to 24 hours) symbolized MrBeast’s approach: extreme dedication makes extreme results. Who else would literally count to 100,000 on camera? 😅 It was a bizarre idea, but it cut through the noise. It proved MrBeast was willing to go above and beyond, which became a hallmark of his brand. The lesson for manifestors is that when you truly assume a destiny, you must be willing to do what your vision requires. Jimmy’s vision required him to push boundaries, so he did – again and again. From staying underwater for 24 hours (he tried, had to cut it short for health reasons) to giving away mountains of cash in videos, he continuously matched his bold assumptions with bold actions.

In the dance between metaphysical and physical, MrBeast mastered both: a mind deeply convinced of success, and hands busy putting in the work. This one-two punch created a momentum that the world couldn’t help but notice.

Turning Trials into Triumphs: Challenges as Fuel for Manifestation

No manifesting journey is without challenges. In fact, obstacles often prepare you for the prize you seek. MrBeast’s path was no exception; he faced personal and professional trials that could have derailed him. Instead, he alchemized each challenge into fuel, strengthening his resolve and sharpening his focus.

One of the earliest tests came in the form of health adversity. At age 15, Jimmy was diagnosed with Crohn’s disease, a chronic inflammatory condition of the digestive tract. He suffered severe symptoms—at one point losing 40 pounds due to relentless illness. This illness forced the athletic, baseball-playing teen to quit sports and often left him fatigued and in pain. For many, such a diagnosis in adolescence would be crushing. For Jimmy, it became a strange blessing in disguise. Freed from baseball practice and typical teenage busyness, he shifted his focus entirely to his other passion: YouTube.

Rather than wallow in self-pity, he poured his limited energy into creating videos. He later acknowledged that living with an “invisible illness” was tough, but maintaining a positive attitude was key. “Sitting there and mourning over it all day, that doesn’t do anything,” he said matter-of-factly. “If it’s something that’s out of your control, worrying about it is, quite literally, a waste of time.”. This statement reveals a manifestor’s mindset: don’t feed energy to what you can’t change; focus on what you can create. Jimmy couldn’t cure Crohn’s by himself, but he could channel his frustration and hope into the creative outlet that gave him joy and purpose.

And so, he did. Those long hours gaming or filming comedy bits in his bedroom were, in a sense, a healing ritual. They kept his spirits up and his dream alive. By the time he dropped out of college to pursue YouTube full-time, Jimmy had already endured years of a challenge most never see. It fortified him. It taught him discipline (managing a strict diet, undergoing treatments every 8 weeks) and gave him a sense of urgency to make his life count. Many who live with chronic illness develop a profound appreciation for the good days and a drive to accomplish things when they’re able. We can imagine Jimmy at 18, thinking: “Life is short and fragile. Why waste it on a path I’m not passionate about?” The adversity clarified his purpose.

Challenges on the content side also emerged. Not every video idea worked; some early experiments flopped. He faced the void of going viral and then seeing subsequent videos not perform as well – a rollercoaster all creators know. Yet, MrBeast’s response was to double down on creativity and quality. He viewed each “failure” as a lesson. For instance, when a stunt to stay underwater for 24 hours failed due to health concerns, he published the video anyway, showing his attempt. It humanized him and demonstrated his transparency. Nothing was truly a failure if it added to the story and moved him forward.

Another trial came as his projects grew: the stakes (and budgets) got higher, increasing pressure. Imagine setting up a challenge to give away $100,000 to a stranger or to spend 50 hours buried alive – the physical, mental, and financial stresses were enormous. Yet, these were the very videos that cemented his legend. It’s as if the Universe was testing how far MrBeast’s belief could stretch, and every time, he stretched a little further without breaking.

Through it all, one trait stands out: persistence. The Law of Assumption teaches that once you assume your wish fulfilled, you must persist in that assumption, no matter what appearances might suggest. MrBeast persisted when subscriber growth was slow, when family support was lacking, when his body wasn’t cooperating, and when internet haters inevitably appeared. (Yes, even MrBeast has detractors and weathered controversies—part of the journey of any huge public figure.) But the dominant narrative of his mindset was always focused on the prize, not the obstacles.

Every challenge overcome added to his story’s momentum, making the eventual manifestation even more impressive. Like a bow being drawn back before launching an arrow, each setback only fueled the power with which he’d shoot forward. Trials became triumphs when met with the right attitude. And MrBeast’s attitude, consistently, was: “Okay, this is hard. How do we make it into something epic regardless?”

Assumed Abundance: The Energy of Giving and Growing

One of the most fascinating aspects of MrBeast’s journey is how generosity and abundance flow in a virtuous cycle. From early on, Jimmy seemed to intuitively understand a key prosperity principle: the more you give, the more you receive (and vice versa). His actions demonstrated an assumption of abundance long before he actually had vast resources. This, too, is a form of living in the end: behaving like a generous benefactor even when your bank account is modest.

A famous anecdote underscores this. When MrBeast got his very first brand deal as a YouTuber, he was offered $10,000 – a life-changing sum for a young creator at that time. Many would have been tempted to pocket it or upgrade their gear. What did MrBeast do? He gave all $10,000 away to a homeless person in need, on camera. “I got it, went outside and gave it to a homeless person… It just felt good,” he said simply of the act. This moment went viral, not just because of the shock value of giving away so much, but because it resonated. Viewers could feel the genuine joy he took in helping someone else. It became an early signature of his channel.

By giving that money away, MrBeast was effectively telling the universe: “I trust that more will come; I am already abundant enough to share.” It was an assumption of plenty, not scarcity. And indeed, more did come. That video blew up, attracting new viewers and sponsors intrigued by this philanthropic stunt. Soon, larger brand deals and ad revenue followed – and Jimmy kept upping the ante. He gave away $100,000 to random people, donated cars, paid off mortgages, you name it. By 2018, he had given out over $1 million through various stunts and charity acts, earning him the nickname “YouTube’s biggest philanthropist”.

It’s important to note, MrBeast didn’t start giving because he was rich; he became rich (in influence and money) because he gave. This is a beautiful real-world example of manifestation through aligning with the feeling of abundance. By acting as a generous benefactor early on, he stepped into the energetic shoes of a wealthy, impactful person, and eventually reality caught up — making him exactly that. Today, as a bona fide multi-millionaire (recently estimated to be the youngest self-made billionaire under 30), he hasn’t changed that core behavior. He continues to give away massive amounts, fund food pantries through his Beast Philanthropy charity, and even dream up bigger ways to give (like planting 20 million trees or removing trash from oceans through his TeamTrees and TeamSeas initiatives).

From a Law of Assumption perspective, this is the state of abundance in action. Jimmy’s inner narrative was never “I have to hold on tight to what I get, there might not be more.” Instead it was, “There’s always more money coming, so let’s do something awesome with it now.” That mindset not only attracted more opportunities (because big sponsors knew a MrBeast video might involve a huge generous spectacle, which equals big views), but it also made him incredibly fulfilled regardless of the numbers. When asked, he often says giving makes him happy. In manifestation terms, he followed his highest excitement and passion, which kept his vibration high and magnetic.

This highlights a powerful lesson: assume the feeling of overflowing abundance even if your current circumstances seem limited. That doesn’t mean be irresponsible; it means don’t let fear of lack dominate your decisions. MrBeast reinvested almost every dollar he made back into his videos (either via giveaways or better production). He lived relatively modestly for a long time – famously saying “I don't drive a Lamborghini. I purposely have a really dumbed-down lifestyle because it gives you freedom.”. Freedom, to him, meant the ability to pour resources into his creative projects and philanthropic ideas. He wasn’t buying gold chains; he was buying groceries for strangers or devising a $300,000 game of tag for YouTubers. He treated money as a tool, not a trophy.

This detachment from greed and attachment, ironically, made him a magnet for even more wealth. Fans loved the altruistic content, sponsors loved the engagement, and the cycle continued. MrBeast’s empire grew on giving, which is a profoundly spiritual principle echoed by many traditions: give and you shall receive; cast your bread upon the waters. By assuming the role of giver, he stepped into a stream of ever-increasing supply.

For manifestors, ask: what would you do if you knew the universe was truly abundant and had your back? How would you create, share, or give differently? MrBeast’s story invites us to play with that mindset. When you act from abundance, you attract abundance. When you act from fear, you repel the very things you desire. Jimmy’s unwavering trust in the payoff of generosity showcases the magic that happens when you assume you already have enough to make a difference – and thus, eventually, you do.

Manifestation Mastery: Imagination Becomes Reality

At the core of MrBeast’s meteoric rise is a simple truth: imagination creates reality. What Jimmy saw and felt in his mind’s eye set the template for what he eventually built in the physical world. This is the heart of the Law of Assumption as taught by mystics like Neville Goddard. Neville would often say, “Assume the feeling of your wish fulfilled and persist in that assumption, and it must become your reality.” MrBeast’s entire saga is a modern, concrete illustration of this principle.

Let’s consider the evidence. Long before reaching YouTube’s summit, Jimmy was visualizing outrageous video ideas and future milestones. He made not only the 5-year prediction video, but even a 10-year prediction video scheduled for 2025, wherein a teenage MrBeast aimed even higher. This practice of future self messaging is essentially creative visualization. It put him in a frame of mind that looked beyond immediate circumstances. In interviews, he revealed that he would fantasize about crazy challenges, big subscriber numbers, and even philanthropic goals like feeding thousands. It’s no wonder that now he literally states, “I want to feed millions of people on a monthly basis, tens of millions one day.” – a goal already in motion through food banks he funds. The man’s imagining power is immense, and he follows through doggedly.

There’s also a certain mysticism in how effortlessly some things fell into place once he assumed success. Many fans have pointed out that MrBeast’s journey had a kind of destiny vibe. For instance, after years of toiling, suddenly one idea (the counting video) pops off and unlocks a cascade of opportunities. Was it luck? Or was it that the universe conspired to help once Jimmy internally clicked into alignment with his purpose? One could argue it’s both – “luck” tends to be the universe’s response to persistent intention.

MrBeast often remarks that he’s very forward-thinking. He is always planning the next big thing, the next record to break, the next boundary to push. By focusing on the future he wants to create (rather than dwelling on any past failures or even past successes), he keeps his imaginative faculty trained on what’s coming. This is a hallmark of master manifestors: they have a short memory for missteps and an active fantasy life for successes-to-be.

Notably, MrBeast’s mindset also embodies faith in the unseen hand of the universe. While he doesn’t often speak in overtly spiritual terms, he has alluded to believing in a higher power or at least a higher principle. “I believe there is a God,” he once said, though he’s not specific on details. More telling is how he talks about destiny or purpose. He carries a sense that he’s meant to do big things and help people, which is why he relentlessly chases ambitious projects. That underlying sense of purpose acts like a magnet – pulling the right people, ideas, and resources into his field.

The Law of Assumption also includes the idea that your assumptions about yourself shape your outcomes. MrBeast’s self-concept has always been strong: he sees himself as an innovator, a giver, a hard worker, and ultimately as the best in his field (humbly stated or not, he clearly strives for #1). By assuming that identity, he naturally made choices in line with it. Think about it: if I assume I am the top YouTuber, how do I operate? I’d probably be constantly honing my craft, I’d treat my audience with care, I’d collaborate with other top minds, I’d carry myself with confidence, and I’d take calculated risks to stay on top. Jimmy has done all of that. Identity drives behavior, behavior creates results.

And here’s the kicker: even after manifesting many of his original goals, MrBeast keeps using these principles to manifest new ones. Hitting 100 million subscribers (which he did and celebrated with a huge private island giveaway video) was not an end point, just a milestone. Now he imagines reaching 200 million, 500 million… or building businesses that reach far beyond YouTube. He launched ventures like MrBeast Burger and Feastables chocolate bars, which also started as ideas in his head and are now tangible successes. It seems whatever he sets his imaginative focus on, given enough time and effort, tends to bloom into reality.

From the outside, some people reduce MrBeast’s success to “he cracked the algorithm” or “he spends a lot of money on videos”. Sure, those are factors. But plenty of creators have tried similar formulas and not reached his stratosphere. There’s an X-factor with MrBeast that’s hard to quantify—call it vision, energy, or even alignment. He operates at the intersection of creative vision, relentless execution, and an almost naive optimism that everything will work out. That optimism is itself a form of positive assumption about life.

In manifestation circles, believers often say “Everything is always working out for me.” Whether Jimmy consciously affirms this or not, his approach to projects reflects it: if Plan A fails, there’s a Plan B, C, and D lined up, and one way or another, he’ll get the result he wants (or something even better). This flexibility and trust mean he doesn’t get stuck in disappointment; he flows to the next opportunity. And funnily enough, the next opportunity is often bigger than the last. It’s as if the universe rewards his faith with upgrades.

So yes, imagination becomes reality – and MrBeast’s life is proof. What began as a kid imagining YouTube glory in his bedroom has unfolded into a real-world empire of channels, businesses, and humanitarian efforts. The through-line was never “chasing money” or “chasing fame” for their own sake. It was always about following the excitement of a grand idea – seeing it vividly, believing in it wholeheartedly, and then doing whatever it took to let that idea materialize. This is manifestation mastery 101.

What We Can Learn from MrBeast’s Manifestation Journey

MrBeast’s story is incredible, but it’s not just his story. Within it lie universal lessons on creation, consciousness, and success that anyone can apply. Whether you’re a fellow creator, an entrepreneur, or a spiritual seeker manifesting your own dreams, here are some key takeaways from the YouTube phenom turned manifesting icon:

• Dare to Dream Big and Specific: Jimmy didn’t just say “I want to be successful.” He set a concrete vision (1 million subscribers in 5 years) and then blew past it. Clarity is power. Don’t be afraid to articulate your dream in detail, even if it seems huge or “unrealistic” to others.
• Assume It and Act It: It’s not enough to daydream; live as if it’s happening. MrBeast behaved like a full-time YouTuber and philanthropist long before the world validated it. Ask yourself: if my goal were achieved, how would I think and act right now? Then do that, to the degree possible. This alignment unlocks doors.
• Persist Through the “Lag Time”: There’s often a delay between planting a seed and harvesting the fruit. During his slow start (hundreds of videos for a few thousand fans), MrBeast didn’t quit – he improved. This is the bridge of incidents Neville Goddard spoke of: a series of events and tests that lead you to your goal. Keep the faith during the in-between. As MrBeast’s journey shows, momentum can shift dramatically when you least expect it, as long as you don’t give up.
• Turn Obstacles into Opportunities: Every setback Jimmy faced became part of his success story – from illness pushing him onto his true path, to failed stunts adding authenticity, to controversy fueling improvement. He mastered the art of reframing challenges as fuel. When something goes “wrong” in your life, ask: how might this be happening for me and not to stop me?
• Stay Positive and Solution-Oriented: MrBeast’s attitude about things he can’t control (like health issues or YouTube glitches) is basically, “No use whining—what can I do instead?”. This doesn’t mean you never feel frustration, but don’t dwell there. Energy flows where attention goes. He kept his attention on creation and contribution, not on complaining.
• Cultivate an Abundance Mindset: Perhaps the brightest thread in MrBeast’s tapestry is his generosity. By giving freely, he signaled to life that he had more than enough, and life responded in kind. You don’t need millions to start applying this—share what you can (knowledge, kindness, resources) from a place of joy. It creates a feedback loop of prosperity. Remember, you are the source, so act like an abundant source and watch what happens.
• Surround Yourself with Belief: Jim Rohn said, “You’re the average of the five people you spend the most time with.” Jimmy chose to collaborate with other hungry creators and supportive friends. He limited exposure to naysayers. You can do the same: build a network or community (even an online one) that nourishes your vision instead of doubts it. Co-manifestors amplify each other.
• Keep Evolving and Expanding: Even after reaching goals, MrBeast treats it like a checkpoint, not the finish line. He’s always asking, “What’s next? How can we top this?” Manifestation is an ongoing journey—there’s always more to create, more to give, more to experience. Celebrate your wins, then set a new intention to keep your creative spirit thriving.
• Be True to Your Passion: Finally, the underpinning of MrBeast’s success is that he loves what he does. Joy is a manifesting accelerant. If you’re following your bliss (or at least an authentic interest), you’ll have the energy to put in the work and the resilience to weather storms. Jimmy often says the thing that makes him happiest is making great videos. That genuine passion shines through and draws in the masses. Likewise, when you pour love into what you’re creating, it becomes magnetic.

In essence, MrBeast teaches us that manifestation is a combination of vision, belief, inspired action, and a heart in the right place. It’s mystic in its inner faith and grounded in its outer work. It’s serious in commitment and playful in execution (who says building an empire can’t be a little fun and games?). If a teenager from nowhere can imagine his way to global influence using these principles, ask yourself: What might be possible for me?

The Universe is listening, always. As The Universe Unveiled often reminds us: You didn’t land here by chance. You’re here to remember… and manifest. ✨

So dream it. Assume it. And like MrBeast, go out there and make it real.

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